Coupon code sites and Browser add-ons – dedicated websites (such as, , and ) that collect offers, either public ones provided by online retailers, or personal ones supplied by individuals, and gather them all 'under one roof.'Īs you can see, there are plenty of sources where consumers are exposed to coupon codes.Social media: Twitter, Instagram, Facebook, etc.Mailing lists – online retailers use this as a popular marketing technique.On the online retailer’s site – online retailers publish their own coupon codes, possibly for SEO purposes.While online retailers manage a wide range of coupon codes (personal/public/targeted/short and long term, and so on), there are many places where hackers, as well as other consumers, can put their hands on the desired coupons: In this post, we summarize why coupon codes are an easy target for hackers, what techniques hackers might apply to abuse the coupon code mechanism, and finally, what coupon code management policies should eCommerce retailers implement to stay protected.

And as long as easy money is up for grabs - hackers will be there to collect it. During 2017, as much as $3.1 billion was saved by consumers thanks to coupons! 90% of consumers use coupons, finding them from a variety of online and offline sources.ĭespite this most online retailers take the security aspect of the coupon code mechanism for granted, keeping it too simple to abuse. Today we can no longer ignore it coupons have become an integral part of eCommerce.

As eCommerce rapidly expands, so does the number of online coupon codes offered to customers to attract their attention and replace the old printed ones. A hacker, on the other hand, will probably have other ideas in mind.Ĭoupons have been used for over a decade by online retailers as a powerful advertising tool.

Some will skip this thought and continue with the purchase, feeling a bit gullible. How many times, just before placing an online order, have you noticed the Coupon Code option and wondered – Could I get it cheaper if I had a coupon code? Most of us will drop the order to go and look for an available coupon code.

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